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Men in MakeUp

The modern man has evolved from the Neanderthal man we once knew. Facial hair is almost like a rite of passage, male treatments and skincare products are rapidly increasing and so too is makeup. Average Joe blogs are wearing foundation or concealer for a variety of reasons and why shouldn't they? Isn't it a backwards society that forces us to believe that only us females wish to conceal our imperfections or flaws be it short term or a daily habit?