Zest is a business, we give you the services you require, and you pay Zest a fee. We understand as a business we need to reach you the customer so that you can experience the zest difference.
So many of our clients comment on the effectiveness of treatments that require laser and light.
Laser hair removal machines and IPL machines range in price from around €5000 to €85000. As with the price the effectiveness varies, machines are also variable in output. Apart from the high cost of medical grade equipment, for example, Lumenis, there is also ongoing maintenance.
Scenario 1 – Seven Laser Hair Removal Sessions – An offer similar to below, saving you some two thousand Euro. Now if that was not an enticing hook we do not know what is. We also have to remember that the business also has to give on average 40% to 50% of the final price to the coupon company.
- Original treatment price €2,450
- Discounted by 84% €2,051
- Final price €399
- Give 50% to the coupon company €199.50
- Salon has €199.50 in the hand for apparently a €2450.00 treatment
- Divided by 7 sessions €28.50 Per hair removal treatment
A medical grade machine costs on average €22.00 an hour. Taking into consideration, purchase price, consumables and ongoing maintenance. (based off of a mid-priced machine €42500)
We have not yet paid anyone to operate the machine. A therapist on the industries average wage will cost another €9 an hour.
We still have to pay rent, electricity, rates, insurance, taxes and the lengthening list of the business operating costs. Varying on the size of the business, let us say a typical salon at around €27.60 per hour.
- Machine operating cost €22 an hour
- Machine operator €9 an hour
- Business operating costs €27.60
Total €58.60 per hour for a loss of €30.10 per treatment. How can this scenario maintain any customer experience and how can the business maintain losing money?
How was the effectiveness and customer experience from your last coupon?
“I expected a better result, I kept going back, but I was just not getting what I expected.”
In nearly all laser hair removal coupons, the starting price is often far above any normal market price. With Zest, you do not have to go looking for the small print. What we advertise, is a per session course stated price, not dependent hidden terms & conditions, similar to our big market rivals.
Zest do not run coupons, however, we do have a current special.
Providing the industry’s leading treatment for problematic skin conditions. Zest is also Ireland’s first conceptualised, hybrid health clinic.
- Dietary supported acne treatment
- Laser active acne treatment
- Acne scarring & skin resurfacing, general scar treatment
- UV / LED Light therapy
- IPL Acne treatment
- Medical Micro-needling acne scarring treatment
- Injectable procedures
- Personal Training
- Sports Recovery Programs
- Occasion Fitness Programs
- Sports Recovery Massage
- Deep Tissue Massage
- Injury Prevention
- Endurance Training
Welcome to truth in marketing if you liked this article you might also like, HD Brows – more scam than innovation.
You may like to read the definitive guide to laser hair removal. A new resource that aims to dispel many myths and bring to light the reasons of ineffective treatments.